Western New York runs on word of mouth, but today that word of mouth starts on Google, in Google Maps and increasingly in AI tools like ChatGPT and Gemini. If your website is outdated or your Google Business Profile is half finished, customers in Buffalo, Amherst or Orchard Park will pick the competitor who looks more trustworthy online.
I'm Liz Bucher, a web designer and marketer based in Erie County. I build custom websites for local businesses for $2,500, then help them show up through local SEO and social media from $500 a month. You'll deal with me directly, and I'm happy to meet in person.
I know the rhythm of business here: the summer rush, the slow snowy months, and how much locals care about supporting businesses they trust. Your website and marketing should reflect that.